Collect, validate, and enrich event-level data in real time, securely delivering it to your cloud data platform—while integrating deep customer context directly into your AI-powered applications.
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See how thousands of digital-first companies are transforming raw behavioral data into governed, high-fidelity fuel for AI-powered applications - including advanced analytics, real-time personalization engines, and AI-agents.
Move beyond packaged tools. Snowplow’s customer data infrastructure lets you model advanced analytics directly in your warehouse — tailored to your data model, your stack, and your business needs. Power Customer 360, journey analytics, and attribution with governed, high-fidelity behavioral data.
Learn MoreDrive real-time action with event streaming pipelines and low-latency data activation. Snowplow enables teams to trigger dynamic in-product experiences or personalize via third-party tools using Event Forwarding, Reverse ETL, and Signals — all governed in your stack.
Learn MoreEquip your AI copilots and other agentic applications with real-time, intelligence around customer intent. With Signals' Profiles Store and Interventions, you can build Customer-Aware AI Agents that reason over past behavior and adapt in the moment. Unlock advanced use cases like Customer RAG, powered by your own governed data.
Learn MoreFrom gaming to retail, the world’s most advanced product and data teams trust Snowplow to build smarter systems with precise behavioral data — helping them ship faster, personalize deeper, and differentiate where it matters most.
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"Our previous digital analytics tool was very limited for us. We couldn't fetch the data easily; we couldn't send custom identifiers, and there were GDPR concerns. Most importantly, we couldn't integrate it with our other data sources to get a full picture of player behavior, from marketing websites to in-game actions."
"With richer data at our fingertips, we’re able to optimize marketing spend and drive higher ROI across our digital channels. It’s been a pivotal part of our analytics evolution, allowing us to better serve our customers and drive innovation across the business."
"We were previously using a mix of in-house and third-party tools that were expensive and difficult to use. We like Snowplow’s open and transparent approach that’s built on existing technologies we’re familiar with. And it helps us keep our data within our own walls instead of sending it to a vendor server."
"The concept is to consolidate on a select set of tools and have the best-of-breed tool for each piece of the puzzle. By choosing the best-of-breed tool for each component, we've created enough flexibility to build any use case we want, while also enabling more centralized data collection and data processing."
"At some point, you will reach a certain performance plateau in terms of what you can optimize if you have batch features... That's why we started looking into solutions that we can use that don't require us to rebuild the whole infrastructure for ourselves. Because we are aware that this is quite cumbersome. And it takes quite some engineering effort to get this into a production stable state."
With Snowplow, you always know what data is collected, where it’s stored, and how it’s used. Customize, audit, and govern every event to meet your privacy requirements.
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From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.
Browse our Latest Blog PostsWhether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
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