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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
Snowplow for Product Teams
Eliminate Guesswork. Deliver. Intelligent Experiences
Go beyond retrospective analytics. Leverage historical insights and real-time behavior to build adaptive products—delivering differentiated experiences that drive engagement, retention, and competitive advantage.
AI-Powered Customer Intelligence
Real-Time Personalization Competitors Can't Match
Transform rich customer data into real-time, AI-ready signals for your applications. Access real-time and historical user attributes to respond with tailored experiences—all without months of engineering work. Track interactions with granular detail and make data-driven decisions in increasingly competitive markets.
Increase conversion rates by reducing abandonment at critical points with timely interventions
Boost customer retention by proactively engaging at-risk users with personalized assistance
Create dynamic product and content recommendations based on real-time user behavior
Optimize User Journeys
Create Responsive Experiences That Adapt to Each User
Map and analyze the entire user journey from initial touchpoint to conversion and beyond. Circumvent ITP restrictions and track data across platforms, devices, and sessions with persistent first-party cookies that last up to two years. With Signals, quickly identify friction points, optimize conversion funnels, increase engagement, and prevent churn.
Analyze detailed user flows and drop-off points to prioritize areas of improvement
Improve feature adoption rates by delivering personalized experiences or workflows to increase engagement
Build predictive models that identify at-risk users and highlight opportunities for proactive engagement with Interventions or product improvements
Accelerate Product Development
Measure Future Performance to Inform the Product Roadmap
Measure product impact faster with easy-to-implement tracking on new features. Understand which features drive the most value, and use Signals to deliver different experiences to different users in real time that respond to each user's behavior and preferences - reducing months of data infrastructure work to days.
Increase feature instrumentation coverage and reduce event tracking complexity
Analyze feature adoption and engagement metrics to quantify the impact of product changes on key business metrics
Accelerate AI roadmaps with ready-to-use customer intelligence infrastructure
Connect Your Customer Data, Where Product Needs It.
Integrate with your preferred destinations or analytics tools. Eliminate data silos and black-box set-ups. Create a complete customer behavioral profile to fuel better analytics, experimentation, and product development.
Make Every Marketing Decision Count with Better Data
Great marketing isn’t about doing more—it’s about using the right data to do it smarter. Track what matters, optimize with confidence, and turn insights into impact.
Increase Return on ad spend (ROAS)
Increase Customer Lifetime Value (CLV)
Decrease Customer acquisition cost (CAC)
Increase Ideal Customer Profile Conversions
See Why Product Teams Choose Snowplow
Product teams rely on Snowplow for data-driven experimentation and feature optimization.
With Snowplow data, we were able to measure project success through an A/B test. In our experiment, we hypothesized that our new Route Detail Page will help Strava users feel like they have enough information to take the next step with a route, resulting in increased engagement with the product.
Lauren Gray
Senior Product Analyst, Strava
Snowplow has been crucial for Supercell. It gives us deep insights into how players engage with our games and events. This has empowered our teams to build better experiences, especially for Brawl Stars, while driving more collaboration and aligning us closer to our community. It's been a game-changer for understanding player feedback and elevating our product decisions.
Samuel Klinkmann
Community Tech Lead, Supercell
We integrated Snowplow with the Growthbook platform to give us the ability to define feature flags, run experiments, measure performance, and analyze results – all within the same ecosystem. As we increasingly incorporate experimentation in our culture, our product managers are able to set up and run experiments with minimal support from the analytics team.
Johanna Schwarz
Product Lead, HeyJobs