About us
Snowplow began with a simple question: what if companies had greater transparency and control over their customer behavioral data? Today, the answer is fueling the future of AI.
1,000s
Organizations
2M+
Websites
#1
Next-Gen CDI platform
130+
Employees worldwide
Where It Started: Unlocking Data and Unleashing Innovation
In 2012, our founders, Alex Dean and Yali Sassoon, saw a clear problem: companies struggled to access behavioral data that truly revealed how customers act and engage. Existing digital analytics tools were either black boxes or too rigid—data was trapped inside packaged platforms like Google Analytics. Data and analytics teams were wasting countless hours extracting fragmented data, with little time left for real insight or innovation. Determined to change this, Alex and Yali built Snowplow to give companies full transparency and control over their customer data.
Today, Snowplow empowers organizations to generate, model, and own rich, real-time behavioral data across the entire customer journey. Our platform has grown into the leading customer data infrastructure for digital-first companies that build on trusted, first-party data.
Ready to make an impact?
Explore exciting opportunities and join our team by visiting our Careers page!
Powering the Next Generation of AI-Driven Customer Experiences
Behavioral data has become the essential fuel powering the future of business. It’s the proprietary asset that enables companies to deeply understand customer journeys, deliver personalized experiences in real time, and train the next generation of AI applications.
As every company races to become AI-powered, high-quality, real-time behavioral data is key to driving their success. Snowplow goes beyond simple data collection—we enable our customers to generate and operationalize AI-ready behavioral data that powers the heart of their business.
Thousands of companies, including Strava, HelloFresh, Auto Trader, Burberry, and DPG Media, rely on Snowplow to uncover deeper customer insights, accurately predict customer behaviors, hyper-personalize customer experiences via adaptive interfaces and AI agents, and detect fraud instantly.
Ready to see how Snowplow can unlock your data’s full potential? Let’s build the future together.
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Meet the Leadership Team
Alex Dean
CEO & Co-founder
Yali Sassoon
Chief Technology Officer & Co-founder
Brian Cohen
Chief Operating Officer
Todd Boes
Chief Product Officer
John Piekos
SVP Engineering
Alex Lee
SVP Global Sales
Larry Simons
SVP Technical Services
Michele Szabocsik
VP Marketing
Conor Doyle
VP Alliances & BD
Ari Daskalakis
VP Global Sales Engineering
Sam Welch
VP Finance
Get Started
Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.