Event Tracking

Effortlessly Track Behavioral Data Across All Platforms and Channels

Define, track, validate, and manage granular customer behavioral data with control and accuracy.

Manage Your Behavioral Data

Access a comprehensive SDK library for collecting behavioral data across any platform or environment, supported by tools for developers.

Accelerate Data Time-to-Value

Quickly and easily implement accurate event tracking across sources with specialized developer tools.

Improve Customer Data Quality

Identify and resolve data quality issues before and in production, supported by in-production real-time alerting and bad data debugging.

Accelerate Event Tracking Instrumentation

Easily implement custom Snowplow tracking SDKs based on your data design with Snowtype. Reduce manual configuration and ensure data consistency with type-safe, inline documentation, reducing time spent writing custom code.

Enable developers to focus on business logic rather than manual tracking code

Enhance client-side validation across nine platforms, including web, mobile, and server environments

Eliminate common data quality issues by generating strict tracking code upfront

Simplify Local Testing

Easily inspect tracked event data in a development environment called Snowplow Micro. Developers can familiarize themselves with the data collected using Snowplow and set up automated tests, which test and debug builds that would break Snowplow event tracking.

Enable easier development environment testing

Receive, validate, and enrich events before production

Automate tests to help maintain data accuracy at every step

Enable Real-Time Validation of Web Tracking Setup

Ensure an event has passed validation according to rules codified in the corresponding schema using the Snowplow browser extension, Snowplow Inspector. Easily QA event tracking in real time to identify why an event is not appearing in your data warehouse or if the event has passed validation.

Validate your Snowplow event tracking code

Test, diagnose, and debug the data in real-time

Enable detailed visibility by parsing HTTP requests into readable formats

Support First-Party Persistent Cookie Management

Track customer behavior for up to two years with specialized cookie extension services that maintain tracking capabilities even in environments with browser limitations like Intelligent Tracking Prevention (ITP).

Generate and manage a unique browser identifier from the same IP as your main web application

Mitigate the impact of third-party tracking restrictions across Safari and iOS browsers

Enable more accurate marketing attribution, customer journeys, product analytics, and personalized recommendations

All Integrations

Event Tracking

Effortlessly Track Behavioral Data Across All Platforms and Channels

Manage Your Behavioral Data

Accelerate Data Time-to-Value

Improve Customer Data Quality

Accelerate Event Tracking Instrumentation

Simplify Local Testing

Enable Real-Time Validation of Web Tracking Setup

Support First-Party Persistent Cookie Management

Resources For Your Data Journey

The Power of Snowplow SDK Trackers for Data Collection

Data quality starts with data collection

Supercell Levels Up Player Analytics with Snowplow

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